October 21-23, 2024
San Diego, CA
October 21-23, 2024
San Diego, CA
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Perpetual Idea Machine: Square’s Audience-Centric Approach to Predicting Trends on a Global Scale
Mallory Russell ( VP, Global Content Marketing, Square)
Travis Gonzalez ( Director of Strategy, studioID, Industry Dive)
Location: Expo Hall Stage
Date: Tuesday, October 22
Time: 10:20 am - 11:00 am
Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Sponsored Session
Track: Content Innovation
Vault Recording: TBD
Audience Level: Intermediate
The most successful content marketers don’t react to audience trends. They predict them — and even set them — to keep their unique segments one step ahead with solutions-based content.
Join Industry Dive’s Travis Gonzalez, Director of Strategy, studioID, as he sits down with Square’s Mallory Russell, VP of Global Content Marketing, to present a masterclass on the audience-centric approaches that have cemented Square as a trusted partner for their global community.
Takeaway
- Implement novel models to predict and set trends for their diverse audience segments
- Deliver solutions-based content that effectively addresses trends for both local markets and on a global scale
- Adopt an empathy-first approach that involves your audience in the creative process via real-life interactions and digital simulations alike