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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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People Don't Want Content, They Want Answers: How to Connect with the Person Behind the Search Bar

Christine Schrader (Senior Manager, Content Strategy, Conductor)

Location: Room 4

Date: Wednesday, September 4

Time: 11:20am - 12:05pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Enterprise Strategy Case Studies

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All


Content marketers need to change the way they think about creating and distributing content. Why? Google is connecting with people in a new way, prioritizing answering questions and delivering value to searchers right on the results page. It’s time to stop thinking in terms of content and start thinking in terms of answers and solutions.


You’ll learn:

  • How search engines are changing content delivery and the customer experience
  • How your content strategy needs to evolve to effectively connect people with answers they need
  • How to layer search intelligence into a multi-channel content strategy