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Content Marketing World 2020 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2020 Mobile app will launch this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

People Don't Care - and That's Your Biggest Marketing Advantage

Chris White  (Senior Content Strategist, Capital One)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Content Strategy

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

I want you to ignore some people, because if you treat everyone like they actually care about your brand/product then you'll waste a ton of resources.

Not convinced? The average US resident gets 4,000-10,000 ads each day. If that seems high it's because we actually don't "see" them because they are ads for things we don't care about. They aren't relevant.

This session will give you "strategic permission" to ignore people and irrelevant channels so you can focus your time on impact, instead of effort.


  • Why Knowing Your Audiences is only half the battle - the other half is being relevant.
  • Three ways to organize content strategy for relevance (ex. Bain's Elements of Value as a content strategy)
  • Your biggest challenge isn't convincing people to care, it's identifying when people DO care.
  • Three things to avoid when distributing your content (oohhh the mystery!)