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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

Peek Behind the Curtain: using video to give your audience a look backstage and earn their trust

Tony Gnau  (Founder & Chief Storytelling Officer, T60 Productions)

Date: Thursday, September 30

Time: 11:15am - 11:45am

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Visual Storytelling

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Customers are cynical... and they have a right to be. Too many companies try to pull the wool over their eyes, pretending to be something they're not.
Instead of trying to fool customers, companies should be inviting them backstage. They should show them how products are made, or how services were developed.
Companies should give customers real life case studies about what it's like to work with them.
You know... be transparent.
If only we had a medium that helped us to share all of these things with our customers and clients.
Oh wait... we do!
Learn how video storytelling allows you to let your prospects and customers peek behind the curtain and earn their trust.

Takeaway

  • Being transparent will help you earn customers' trust. The more they trust you, the more willing they will be to do business with you.
  • Video isn't about facts and figures, video is about emotion.
  • Using video storytelling is the shortcut to the heart.



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