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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Overcoming Content Marketing's Data Dilemma

Zontee Hou (Senior Strategist, Convince & Convert)

Anna Hrach (Strategist, Convince & Convert)

Location: Grand Ballroom B

Date: Wednesday, September 4

Time: 10:15am - 11:00am

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: ROI/Measurement

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Year after year, content marketers consistently cite measuring content effectiveness and showing ROI among their top challenges. And it’s no wonder. We’re under intense pressure to prove our content’s worth — and our own performance. Thankfully, the problem isn’t access to data. The problem is that we’re asking the wrong questions of our data. In order to gain the attention, trust, and loyalty of our customers, while also showing our content’s value, we have to adhere to a new set of content-measurement rules and realign how we view success from the start. The good news? Zontee and Anna have the blueprint to help you get there.


Attendees in this session will learn how to:

  • Productively measure content efforts and learn from data by asking the right questions from the start

  • Understand the customer’s journey and deliver what they need, when they need it the most

  • Realign internal expectations and change the way organizations view content success