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Content Marketing World 2020 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2020 Mobile app will launch this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Optimizing Your Content for Search Engines

Brian Piper  (Director of Content Strategy and Assessment, University of Rochester)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Search Engine Optimization

Session Type: Breakout Session

Audience Level: Beginner

Vault Recording: TBD

Audience Level: Beginner

Making new and existing content more effective is tied directly to organic traffic. Spending valuable time writing and editing fantastic content is a waste if no one finds it and reads it. This session will provide practical tips on many aspects of search engine optimization, from finding ideas for new content to identifying potential high performing existing content and what changes to make to increase search rankings. The session will cover several different tools (free and paid) that can be used to make your content perform to its full potential.


  • Learn how to do keyword research and select the best topics and phrases for your new content.
  • Determine what users are searching for to know what questions and answers to include in content.
  • Discover how to identify potentially high performing content and how you should update it for best performance.
  • How can you future proof your content for search, including voice, video and social SEO.