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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Optimizing Your Content for Search Engines

Brian Piper  (Director of Content Strategy and Assessment, University of Rochester)

Date: Tuesday, October 13

Time: 2:45pm - 3:15pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Search Engine Optimization

Session Type: Breakout Session

Audience Level: Beginner

Vault Recording: TBD

Audience Level: Beginner

Making new and existing content more effective is tied directly to organic traffic. Spending valuable time writing and editing fantastic content is a waste if no one finds it and reads it. This session will provide practical tips on many aspects of search engine optimization, from finding ideas for new content to identifying potential high performing existing content and what changes to make to increase search rankings. The session will cover several different tools (free and paid) that can be used to make your content perform to its full potential.


  • Learn how to do keyword research and select the best topics and phrases for your new content.
  • Determine what users are searching for to know what questions and answers to include in content.
  • Discover how to identify potentially high performing content and how you should update it for best performance.
  • How can you future proof your content for search, including voice, video and social SEO.