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Schedule Viewer 2022

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Optimizing the content journey with DAM: How Red Roof created a better digital experience for their customer

Dennis Wright  (Field Marketing Manager, Bynder)

Abbie Gillespie  (Brand Marketing Specialist, Red Roof)

Location: Room 5

Date: Wednesday, September 14

Time: 11:40 am - 12:10 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Innovation

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Over the past few years, hospitality and tourism brands across the globe have invested heavily in their online experience to drive an optimized guest experience. A hotel's website is often the first impression a potential guest has with your organization, which means it's key to offer an experience that's both informative and easy-to-use.

Red Roof has taken on this challenge head-on to exceed guests’ expectations, while streamlining internal processes. Growing to over 670 properties over the years meant Red Roof needed a way to showcase each location's unique features on its website. With a focus on operational efficiency for all marketing content, the organization took its digital experience to the next level.

Takeaway

1. Streamlines the process of intaking images of its entire portfolio in one accessible location
2. Optimizes its web experience while not compromising on image quality
3. Unites its external creative agencies and its internal digital teams on their loyalty program campaigns with the same on-brand content



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