Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

Opportunity vs. Impact: The Art of Prioritization

Katie Tweedy  (Content Marketing + Strategy Supervisor, Collective Measures)

Location: Room 1

Date: Wednesday, September 14

Time: 1:00 pm - 1:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Search Engine Optimization

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Content marketing experts juggle a host of competing interests on a daily basis, from business priorities and the evolving search landscape to rising competition, internal resource limitations, and even new product or service launches. With all of these interests vying for attention, what's a marketer to do? Prioritize! Equal parts art and logic, developing a prioritized framework can be a marketer's right hand to keep things moving. A prioritized, actionable approach to content marketing and SEO can be the difference between an organic strategy that falls flat and a sustainable strategy that drives performance. In this breakout session, Katie Tweedy, Supervisor of Content Marketing + Strategy at Collective Measures, will help attendees identify when they need to prioritize, how to synthesize competing business priorities and initiatives into an actionable (and impactful) content framework, and how to ensure your prioritized approach remains flexible when the unexpected happens.

Watch a session preview here.


1. The signs that marketers should look for that indicate content and SEO prioritization is needed
2. Why marketers should prioritize content and SEO efforts based on level of effort and impact
3. How to synthesize competing business priorities and marketing initiatives into an actionable framework
4. How to remain flexible and agile when the unexpected throws a wrench into your prioritized approach