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Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Opportunity vs. Impact: The Art of Prioritization

Katie Tweedy  (Content Marketing + Strategy Supervisor, Collective Measures)

Date: Wednesday, September 14

Time: 1:00 pm - 1:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Search Engine Optimization

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Content marketing experts juggle a host of competing interests on a daily basis, from business priorities and the evolving search landscape to rising competition, internal resource limitations, and even new product or service launches. With all of these interests vying for attention, what's a marketer to do? Prioritize! Equal parts art and logic, developing a prioritized framework can be a marketer's right hand to keep things moving. A prioritized, actionable approach to content marketing and SEO can be the difference between an organic strategy that falls flat and a sustainable strategy that drives performance. In this breakout session, Katie Tweedy, Supervisor of Content Marketing + Strategy at Collective Measures, will help attendees identify when they need to prioritize, how to synthesize competing business priorities and initiatives into an actionable (and impactful) content framework, and how to ensure your prioritized approach remains flexible when the unexpected happens.


1. The signs that marketers should look for that indicate content and SEO prioritization is needed
2. Why marketers should prioritize content and SEO efforts based on level of effort and impact
3. How to synthesize competing business priorities and marketing initiatives into an actionable framework
4. How to remain flexible and agile when the unexpected throws a wrench into your prioritized approach