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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.

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Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!

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Open Rate Is Dead: What Marketers Need to Know About iOS15

Michael Barber  (Brand Consultant and Marketing Strategist)

Location: VIRTUAL

Date: Thursday, September 30

Time: 2:45pm - 3:15pm

Pass Type: Virtual Pass - Get your pass now!

Track: Email & Conversion

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Email open rate is officially dead. iOS 15 ends open rate tracking and brings fundamental changes to how marketers send, measure, and leverage email marketing. Learn the impacts of Apple's upcoming changes, how to adjust your email campaigns, and continue producing huge results from email.

Takeaway

  • Why iOS 15 ends marketers reliance on open rates
  • Tactics to ensure your campaigns continue performing
  • Different metrics to consider adding to your email marketing dashboards



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