Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

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(Only a few seats left!) Deep Dive Workshop: GA4 Level-Up! The Hands-on Analytics Workshop for Content Marketers

Andy Crestodina  (Co-Founder / Chief Marketing Officer, Orbit Media Studios, Inc.)

Location: Room 30AB

Date: Monday, October 21

Time: 1:15 pm - 4:15 pm

Pass Type: All Access, Main Conference Plus - Get your pass now!

Audience Level: Advanced

Conference Theme: B2B & B2C

Session Type: Workshop

Track: Workshops

Vault Recording: TBD

Audience Level: Advanced

Deep Dive Workshop: Measurement & ROI

Let’s put the powerpoint slides away and crack open the tool itself. In this interactive Analytics workshop, you will roll up your sleeves and use Google Analytics for analysis, step-by-step, click-by-click.

  • You’ll participate, not just attend.
  • You’ll do analysis, not just report.
  • You’ll know what your visitors do and don’t do.


Walk in a beginner, walk out a proficient GA4 analyst, able to wield the tool for actionable content marketing insights. As a bonus, we’ll let AI help us do a bit of the heavy lifting. We’re sharing the prompts that will make you look like a magician in your next meeting.


Only a few seats left - registration closing soon!

Takeaway

  • Know how to analyze the performance of content
  • Know how to measure the effectiveness of campaigns
  • Know how to track conversions and measure landing page performance
  • Know how to find clickthrough rates, traffic drops and content engagement.
  • Measure mobile vs. desktop, search vs. social, signal vs. noise