Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

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One Size Fits None: Stop Wasting Your Best Content

John Greely  (VP of Marketing, Navu)

Location: Room 30DE

Date: Tuesday, October 22

Time: 3:50 pm - 4:20 pm

Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Sponsored Session

Track: Partner Solution Sessions

Vault Recording: TBD

Audience Level: Intermediate

Navu

You're asking a lot of your website.


Think about the leads that come through your site. They arrive from different sources, want different solutions, and need different information to help them decide. And as a content marketer, you deliver great supporting material for each of those distinct stories.


But is your content actually getting in front of the right leads? For many marketing teams, the answer is a resounding no.


In this session, we'll tackle the issues with the current status quo, and discuss realistic, achievable ways for content marketing teams to get more value out of their hard work.

Takeaway

  • Create a structured approach to defining the audiences on your website
  • Build around key pieces content for your personas
  • Apply new, modern technology to match the right content to the right lead