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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

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"Not Understood Here" Syndrome on the Digital World Stage: Localizing Content Marketing with Global Consistency

Annalisa Nash Fernandez (Intercultural Strategist, Because Culture)

Location: Room 25

Date: Wednesday, September 4

Time: 2:00pm - 2:45pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Future Trends

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

This decade's cultural "revolution" in new media means leaving behind culture-neutral campaigns to personalize content marketing across borders. Reaching new markets and customers with online content requires companies to localize the customer journey to be specific to needs, language and culture. Starting from C-suite topics about preserving the corporate message and the company's cultural assets across borders, explore strategies for localizing content for a digital and mobile world stage.


  • Develop cultural intelligence applied to digital communication, which levels the international playing field, but is far from being a geography-neutral cultural leveler
  • Understand content localization at both the level of technical basics like currencies and dates, and the esoteric level of symbolism—including emoji and message conversion
  • Master the cultural side of digital communication and the skills you need to adapt content and engagement strategies to this forum for a seamless customer experience