Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app will launch early this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

"Not Understood Here" Syndrome on the Digital World Stage: Localizing Content Marketing with Global Consistency

Annalisa Nash Fernandez (Intercultural Strategist, Because Culture)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Future Trends

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

This decade's cultural "revolution" in new media means leaving behind culture-neutral campaigns to personalize content marketing across borders. Reaching new markets and customers with online content requires companies to localize the customer journey to be specific to needs, language and culture. Starting from C-suite topics about preserving the corporate message and the company's cultural assets across borders, explore strategies for localizing content for a digital and mobile world stage.

Takeaway

Develop cultural intelligence applied to digital communication, which levels the international playing field, but it is far from being a geography-neutral cultural leveler.

Understand content localization at both the level of technical basics like currencies and dates, and the esoteric level of symbolism—including emoji—and message conversion.

Master the cultural side of digital communication and the skills you need to adapt content and engagement strategies to this forum for a seamless customer experience.