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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

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Nonprofit Forum

Maliha Khan (Creative Director, Khanect the Dots LLC)

Nouman Saleem (Operations Manager, Khanect the Dots LLC)

Tayyab Yunus (President, Center for Muslim Philanthropy)

Willis Turner (President & CEO, Sales & Marketing Executives International)

John Kreicbergs (General Manager, Propaganda3)

Location: Room 21

Date: Friday, September 6

Time: 10:00am - 3:00pm

Pass Type: All Access, Industry Forum/Summit, Main Conference Plus - Get your pass now!

Session Type: Industry Forum

Audience Level: All

Vault Recording: TBD

Audience Level: All

10:00-10:45am BUILDING A CASE FOR SUPPORT
Speakers:
Tayyab Yunus, President, Center of Muslim Philanthropy
Willis Turner, President & CEO, Sales & Marketing Executives International

According to the CMO Council, “45% of marketers feel they lack the necessary talent, technology, and processes to master omni-channel brand marketing.” How do you build a case for support for your nonprofit to get C-Suite buy in for content marketing? We will explore:
* Process for developing a content marketing strategy, including support of the board for allocating resources
* How to leverage technology to mitigate budget and resource restraints
* The difference between content marketing to promote products and services vs. value driven fundraising campaigns
* How to find and develop your voice and messaging platform for specific target audiences
* Examples of how content fits in to mission driven marketing campaigns



10:45am-12:15pm COMMUNICATING YOUR CASE THROUGH A CONTENT STRATEGY
Speakers:
Tayyab Yunus, President, Center of Muslim Philanthropy
Maliha Khan, Creative Director, Khanect the Dots LLC

A documented content strategy is a game-changer, not to mention a necessity if your nonprofit organization is going to stick to the course. The three key elements of a content strategy include: what content looks like now, what it should look like, and the ecosystem in which content is created. Join us as we take a hands-on approach to documenting your nonprofit’s content strategy.

12:15-1:00pm LUNCH

1:00-1:45pm HOW TO DEVELOP A YEAR’S WORTH OF CONTENT
Speakers:
Maliha Khan, Creative Director, Khanect the Dots LLC
Nouman Saleem, Operations Manager, Khanect the Dots LLC

What do you do when your cause isn’t sexy and you’re working with a niche audience, but have to produce a quarterly magazine? Come and learn how the Accreditation Council for Business Schools and Programs used one event to fuel their Content Marketing for the entire year. In this session, we’ll be discussing how to find key thought leaders in your industry, how to create a content bank, and ways to leverage the content that you have on hand.


2:15-3:00pm BOULEVARDIA: CREATING CONTENT TO BUILD A NATION
Speaker: John Kreicbergs, General Manager, Propaganda 3

Established as a 501(c)(3) music festival in 2014, Boulevardia has grown to be one of Kansas City’s biggest summer events and regional tourist attractions. Starting with an initial challenge of how to brand and promote an event that no one had ever seen in year one to the latest challenge of keeping the event fresh and new in year six, Boulevardia has always required a unique content marketing approach.

In this session, we will provide a behind-the-scenes look at the event’s planning processes that drive the fest’s marketing outputs, share approaches to new channels and technology for engagement, and a long list of lessons learned over the last half-dozen years of bringing a pop-up party nation to life. You’ll learn how to produce content that sticks, balance the needs between compelling content and customer triage, and how to manage an omni-channel marketing plan on a shoestring budget and limited resources.