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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app will launch early this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

No More Best Practices: How Unsiloed Big Data Can Help You Better Predict the Value of Content

Wil Reynolds (Founder, Seer Interactive)

Date: Wednesday, September 4

Time: 3:05pm - 3:50pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Analytics & Data

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

How much content do I need to produce, how long will it rank (drive value), and who do I compete with? All are questions every marketer must ask, however, few marketers answer that using big data. In this presentation I'll show you how to combine your data sets across silos to tell you whether you need to build one page to target 2,000 words, or 200, all using data to help guide and prioritize the process.

Takeaway

  • How to build dashboards in Tableau / Power Bi / Data Studio to combine silo'ed data from SEO, PPC, and analytics.
  • How to break through content politics by using revenue metrics to drive why you should write the content you write.
  • Answer on how much content do you need, and how much it is worth with facts and data vs best practices.
  • How to tell a content story and fire up your team to do content that drives business outcomes.