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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Next-Gen Content Marketing

Paul Tsigrikes  (Head of Marketing and General Manager, The Trust at The Wall Street Journal & Barron's Group)

Date: Tuesday, October 13

Time: 2:45pm - 3:15pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Analytics & Data

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

This session will focus on how leveraging data, analytics and good-old fashioned creativity is the right mix for content marketing. There is so much chatter in the marketplace about storytelling, new platforms and formats, interactive video, podcasts, AR, VR ... that we forget to focus on exactly what our target audience is actually consuming media-wise. We will share insights from The Wall Street Journal/Barron's Group, a world-class publisher, on how focusing on the right message in the right environment is still the way to achieve your marketing goals.

Takeaway

  • The environment that your message resides in matters. Alot.
  • Story first. Format second.
  • Content is #1 Distribution is a close #2.



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