Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

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New innovations for content repurposing that will blow your mind…and double your ROI

Mark Bornstein  (VP of Marketing and Chief Evangelist, ON24)

Location: Room 28BC

Date: Wednesday, October 23

Time: 10:10 am - 10:50 am

Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Measurement & ROI

Vault Recording: TBD

Audience Level: Intermediate

Everything has changed. Today one 60-minute webinar can be transformed into an entire campaign of actionable content, in just a few clicks - and it’s amazing!

In this session, VP of Content Marketing, Mark Bornstein will share new strategies and tools to repurpose, re-use and refine your best webinars to fuel new content types, programs and campaigns that will drive pipeline long after the live event is over.

Takeaway

  • Repurposing one webinar into new forms of written content
  • Turning key webinar moments into actionable videos
  • Creating supercharged nurture pages with repurposed content
  • Building bingeable on-demand content hubs
  • See how leading brands are using content repurposing strategies to drive success