October 21-23, 2024
San Diego, CA
October 21-23, 2024
San Diego, CA
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Navigating the Tsunami of Crap: How Old Fundamentals and New Tools Will Ride the Wave
Nicole France ( Chief Evangelist, Contentful)
Location: Room 29CD
Date: Tuesday, October 22
Time: 3:50 pm - 4:20 pm
Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Sponsored Session
Track: Partner Solution Sessions
Vault Recording: TBD
Audience Level: Intermediate
To paraphrase Vox's Peter Kafka, the AI-generated tsunami of crap is upon us, whether we’re the ones producing it or not. And as the volume of content noise increases, so does the value and importance of building genuine, meaningful connections with the audiences we care about. In this talk we’ll examine how content strategy focused on core audiences, combined with digital content operations and structured content, accelerates content production, opens new avenues for personalization, and drives overall performance.
Takeaway
- Learn some key characteristics of high-performing content ops
- See real-world examples of where generative AI is driving tangible results
- Understand the possibilities, with and without AI, for compelling personalization