September 15-17
San Diego, CA
October 21-23, 2024
San Diego, CA
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Navigating the New Social Frontier: 5 Strategies from Oregon Trail for Marketing Leaders
Ashley Baker (Founder/CMO, Coastline Marketing LLC)
Location: Room 31AB
Date: Wednesday, October 23
Time: 11:50 am - 12:30 pm
Pass Type: All Access, Main Conference, Main Conference Plus, Digital, Wednesday Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Session
Track: Social Media/Influencer Marketing
Vault Recording: TBD
Audience Level: Intermediate
Strap in, pioneers – the adventure awaits! In this session, we'll blend the nostalgic charm of the 90s Oregon Trail game with today's modern marketing strategies.
Together, we'll traverse the digital wilderness of social media, armed with tools and strategies to navigate the ever-changing terrain. Along the way, we'll address innovative tools and strategies needed to thrive in social media, the best routes and approaches for your brand's journey, and the metrics for success.
Takeaway
- Discover new effective approaches tailored for both B2B and B2C brands to thrive on social media, from content creation to audience engagement.
- Learn today’s most important essential metrics for measuring social media success, and learn how to leverage these insights to drive real business outcomes.