Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Navigating the New Social Frontier: 5 Strategies from Oregon Trail for Marketing Leaders

Ashley Baker  (Founder/CMO, Coastline Marketing LLC)

Location: Room 31C

Date: Wednesday, October 23

Time: 11:50 am - 12:30 pm

Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Social Media/Influencer Marketing

Vault Recording: TBD

Audience Level: Intermediate

Strap in, pioneers – the adventure awaits! In this breakout session, we'll blend the nostalgic charm of the 90s Oregon Trail game with today's modern marketing strategies.

Together, we'll traverse the digital wilderness of social media, riding in our ox-drawn wagon armed with tools and strategies to navigate the ever-changing terrain. Along the way, we'll address staying relevant amidst trends, navigating roadblocks from higher-ups, evaluating platform viability, crisis management, and measuring ROI.


  • Discover tactics to continuously fine-tune your social media approach, aligning with ever-changing trends and audience preferences.
  • Uncover techniques to effectively communicate, gaining support for social media initiatives and navigating challenges seamlessly with stakeholders.
  • Learn the key performance indicators (KPIs) that validate the effectiveness of your social media strategy, guiding measurement and refinement
  • Master crisis management protocols to swiftly address negative feedback or brand crises.