Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

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Navigating the Future of Digital Content: Trends, Challenges, and Scalable Strategies for Marketing Teams

Will Chu  (SVP, Customer Engagement, Brightspot)

Weston Beard  (Sr Director, Solutions Engineering, Brightspot)

Location: Room 28BC

Date: Tuesday, October 22

Time: 12:00 pm - 12:30 pm

Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Sponsored Session

Track: Partner Solution Sessions

Vault Recording: TBD

Audience Level: Intermediate

Brightspot

The digital content landscape is evolving at breakneck speed, shaped by shifting consumer behaviors, emerging channels, and increasing budget constraints. In this session, we will explore the key trends transforming the content industry, including the rise of AI-generated content, the growing demand for personalized experiences, and the expanding role of interactive and immersive media.
Attendees will gain insights into how these trends impact the way content is created, distributed, and consumed. We will also discuss how marketing teams can future-proof their content strategies by adopting a scalable content architecture that aligns with changing consumer expectations, supports multi-channel engagement, and optimizes resources in an era of budget compression. From automation and modular content to data-driven personalization, learn the tools and techniques to build a flexible content framework that will thrive in the ever-evolving digital world.

Takeaway

  • Understand the latest digital content trends and their impact on marketing strategies
  • Learn how to develop a scalable content architecture that adapts to evolving channels and consumer demands
  • Discover tools and approaches to maximize content ROI amidst budget pressures
  • Prepare your marketing team to meet future challenges with a flexible, growth-focused content strategy