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Content Marketing World 2021 - Session Viewer

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Multicultural Marketing Strategy Mistakes

Lori Hall  (Co-Founder & Head of Creative , Pop'N Creative)

Jessica Lane Alexander  (Co-Founder & Head of Digital Content & Marketing, Pop'N Creative)

Location: VIRTUAL

Date: Thursday, September 30

Time: 12:00 pm - 12:30 pm

Pass Type: Virtual Pass - Get your pass now!

Track: Teams & Culture

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Look, we get it. In a world where diversity and inclusion is (finally) gaining momentum, it's scary to think that you may make a misstep and get canceled by the culture that drives your business strategy. Your typical approach to marketing will no longer do. Now, your blind spots can crush your business. How can you make sure to avoid common mistakes when marketing to a multicultural world? We're here to set you straight.


  • Multicultural consumers are growing in number and in purchasing power at an exponential rate in the US and present a large economic opportunity
  • Clearly understand the "do's" and "don'ts" of marketing to multicultural audiences
  • It's imperative for brands to understand the nuance of these audiences. They are not monolithic and need to be "shown" that they're "heard"
  • Now, more than ever, the lens through which multicultural consumers view marketing content is based upon both "who" the creators are "what" images are being reflected back at them