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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Mouth Moves: How to Conquer the New Frontier of Voice Content, Alexa, and Smart Speakers

Jay Baer (President, Convince & Convert)

Location: Room 26

Date: Thursday, September 5

Time: 1:45pm - 2:30pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Keynote: Big Ideas

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Listen. Closely.

Smart speakers like Amazon Echo and Google Home are one of the fastest-adopted consumer technologies in history. Combined with the rise of intelligent assistants like Siri, Bixby, and Cortana, more and more content is being summoned and delivered by voice.

Unlike SEO, where every piece of content is ranked, and being on the third page of results isn't necessarily a death knell, voice-activated content typically has ONE winner. Alexa tells you the answer. If your brand IS that answer, you win. If it's not, the silence is deafening.

Join Jay Baer - Hall of Fame keynote speaker, best-selling author, and founder of Convince & Convert - for a dynamic, fast-paced session on how voice-activation is disrupting much of what we've learned about content marketing.

Takeaway

You will learn:

  • The latest facts about the rise of voice-activated content
  • Practical, real world examples and case studies of voice apps and skills that create engagement
  • The three main types of voice-activated content, and use cases for each
  • How voice-activated content can be used for internal or customer-only content
  • The five step process for developing your own Amazon/Google voice content

You'll laugh. You'll learn. You'll be inspired. Bring your ears and and open mind to this CMW presentation filled with big ideas.