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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

Most Thought Leadership Content Isn't Thoughtful or Leading: We Need to Fix That!

Lisa Gately  (Principal Analyst, Forrester)

Location: Room 6

Date: Wednesday, September 14

Time: 3:00 pm - 3:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Executive

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

The vast majority of thought leadership content is me-too and derivative, or a thinly veiled product pitch. Yet, the opportunity for creating thought leadership has never been greater. Buyers crave insights and ideas that have material value to them and to their business. In this presentation we’ll deconstruct why most thought leadership fails and show how thought leadership aligns brand and buyer messaging.


· Gain an understanding of what defines great thought leadership and identify areas for improvement
· Walk away with a method for choosing thought leadership themes that resonate and build brand and buyer engagement