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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

MoneyBall Content: Taking a Baseball Approach to Measuring Performance

Christopher White  (Senior Manager, Marketing, Capital One)

Pass Type: Virtual Pass - Get your pass now!

Track: Demand Generation

Session Type: Breakout Session

Audience Level: Advanced

Vault Recording: TBD

Audience Level: Advanced

Leaders and management can get frustrated when it's not clear how content marketing is contributing to the business, and often times the easiest way to measure is direct conversions.

That's like only counting homeruns in baseball while ignoring singles, doubles and triples.

In this session, we'll talk about how to break down your prospect's shopping journey and new ways to measure content's contribution to the business. Best of all, I'll present it in a way your leadership can understand.