Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Mind Over Machines: Leveraging Behavioral Psychology in AI-Driven SEO

Garrett Sussman  (Demand Generation Manager, iPullRank)

Location: Room 31AB

Date: Wednesday, October 23

Time: 3:00 pm - 3:40 pm

Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: SEO/Search

Vault Recording: TBD

Audience Level: Intermediate

Time for marketers to get back to the human foundation of search. We've been too obsessed with search volume and checklists. In this session, you'll learn how you can apply psychological principles around cognitive biases to improve your traffic from search engines and show up in Google's AI-powered Search Generative Experience (SGE).

Google drives over 63% of traffic from the internet to websites and yet the giant digital jello shot is wobbling. Learn what you can do to assert your humanity back into your content while earning a healthy portion of that search traffic.

This presentation will show you how to create content that beats AI in search rankings by understanding human psychology. You'll leave with actionable steps to ensure your content not only reaches your audience but also engages them in a meaningful way, so you grow despite AI's best efforts to eliminate content creators.

Takeaway

• Use Cognitive Biases in Topic Clusters: Apply psychological heuristics to choose and organize your content topics in a way that appeals to both humans and search algorithms.
• Reframe Your Content for Search Engines: Learn how to adjust your content's structure, evidence, and language to better fit what Google's AI-powered search looks for, making your material more likely to appear in SGE.
• Conduct Experiments for Improved Visibility: Get practical tactics and tools for setting up experiments to test different types of content to appear in SGE, helping you understand what works best for improving your inclusion in the generative AI output.