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Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.
Andrea Fryrear (CEO and Co-founder, AgileSherpas)
Location: Room 4
Date: Friday, September 16
Time: 9:20 am - 9:50 am
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Career Skills
Session Type: Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
Content marketers possess a unique and highly valuable set of skills, so of course we focus on maximizing what we can earn when we apply them on behalf of our bosses or clients. But what if that focus blinds us to a much bigger opportunity? What if we're wasting our skills on content production?
If you've ever thought you're leaving money on the table as a content marketer, join Andrea Fryrear, CEO and co-founder of a multi-million dollar content-led startup, as she shows you why making content for other people will never be as profitable (or as fun) as using it to create something for yourself.
Watch a session preview here.
Drawing on her own career path from project manager to content strategist to accidental entrepreneur, Andrea will show you how to:
Diagnose and categorize your innate entrepreneurial drive
Distill your professional goals and frustrations into the right business model for you
Design a content-driven business that aligns with your unique needs, talents, and goals
