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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Micronarrative Design, Connecting Your Story to Customer Experience

Chris Ross  (VP, Analyst - CMO Strategy, Innovation and Brand , Gartner)

Date: Tuesday, October 13

Time: 2:45pm - 3:15pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Executive

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

- Attendees will understand the nested relationships of brand, customer and micronarrative messaging.

- Attendees will understand how to evaluate audience personas, identify pivotal moments within the experience as areas to prioritize content creation efforts.

- Attendees will understand in detail the underlying messaging dimensions required to create compelling and relevant content.

Takeaway

- Attendees will understand the nested relationships of brand, customer and micronarrative messaging.

- Attendees will understand how to evaluate audience personas, identify pivotal moments within the experience as areas to prioritize content creation efforts.

- Attendees will understand in detail the underlying messaging dimensions required to create compelling and relevant content.



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