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Content Marketing World 2020 - Session Viewer

Our schedule will be live soon. Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. We’ll send updates to paid registrants as the agenda is finalized.

Micronarrative Design, Connecting Your Story to Customer Experience

Chris Ross  (VP, Analyst - CMO Strategy, Innovation and Brand , Gartner)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Keynote: Lessons From CCOs

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

- Attendees will understand the nested relationships of brand, customer and micronarrative messaging.

- Attendees will understand how to evaluate audience personas, identify pivotal moments within the experience as areas to prioritize content creation efforts.

- Attendees will understand in detail the underlying messaging dimensions required to create compelling and relevant content.

Takeaway

- Attendees will understand the nested relationships of brand, customer and micronarrative messaging.

- Attendees will understand how to evaluate audience personas, identify pivotal moments within the experience as areas to prioritize content creation efforts.

- Attendees will understand in detail the underlying messaging dimensions required to create compelling and relevant content.



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