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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

Meeting the Customer where they are: Content Delivery in the Digital Environment

Ashley Quinlan  (VP Digital Marketing & Global Distribution, Samtec)

Daniel Williams  (CIO, Samtec)

Location: Room 25

Date: Thursday, September 15

Time: 1:00 pm - 1:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Industrial Marketing Summit

Session Type: Session

Vault Recording: TBD

Shifting strategies to digitize your customer journey has never been more important. This session will discuss how to approach this challenge and think differently about your marketing content, your digital partners, and how to organize your team internally to accomplish these goals.

Takeaway

  • Understanding a complex customer journey
  • How to deliver content that meets technical customer needs
  • Why educating your audience is a marketing priority
  • Building a technical roadmap for marketing success
  • How to shift from website focused distribution to multi channel (getting internal buy-in, roadmap, implementation)
  • How diversifying content distribution channels builds a community



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