Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Medical Marijuana and Content Marketing: Disruption with Purpose

Andy Seibert  (Founder & CEO, Imprint)

Date: Thursday, September 15

Time: 11:40 am - 12:10 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Purposeful Marketing

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Imagine being a content marketer in the US in 1933 as Prohibition ended. As former bootleggers came in the open, there was scramble for awareness and market share within a chaotic legislative environment. It’s a case of pure marketing for profit.

Today we’re in a similarly chaotic situation with cannabis: Policies vary state by state, with Federal law looming over them all. For recreational, it is a scramble. But for the medical application of marijuana, there is not only financial opportunity — there is an opportunity to lead with Purpose. And, by tapping the power that is content marketing, there is strong chance that a $1.5 trillion pharmaceutical industry will be disrupted as a result.

This session will use the rapidly evolving medical marijuana industry as an example of how content marketing can positively disrupt by blending Purpose with profitability.

Takeaway

  1. Find a higher purpose for you, your team and your company
  2. Create winning content strategies during emerging (chaotic) markets
  3. Align content and purpose messaging to drive results
  4. Use purpose as a content marketing differentiator – and disruptor



FOLLOW CONTENT MARKETING WORLD ON SOCIAL