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Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.
Andy Seibert (Founder & CEO, Imprint)
Location: Room 4
Date: Thursday, September 15
Time: 11:40 am - 12:10 pm
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Purposeful Marketing
Session Type: Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
Imagine being a content marketer in the US in 1933 as Prohibition ended. As former bootleggers came in the open, there was scramble for awareness and market share within a chaotic legislative environment. It’s a case of pure marketing for profit.
Today we’re in a similarly chaotic situation with cannabis: Policies vary state by state, with Federal law looming over them all. For recreational, it is a scramble. But for the medical application of marijuana, there is not only financial opportunity — there is an opportunity to lead with Purpose. And, by tapping the power that is content marketing, there is strong chance that a $1.5 trillion pharmaceutical industry will be disrupted as a result.
This session will use the rapidly evolving medical marijuana industry as an example of how content marketing can positively disrupt by blending Purpose with profitability.
