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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

Medical Marijuana and Content Marketing: Disruption with Purpose

Andy Seibert  (Founder & CEO, Imprint)

Location: Room 4

Date: Thursday, September 15

Time: 11:40 am - 12:10 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Purposeful Marketing

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Imagine being a content marketer in the US in 1933 as Prohibition ended. As former bootleggers came in the open, there was scramble for awareness and market share within a chaotic legislative environment. It’s a case of pure marketing for profit.

Today we’re in a similarly chaotic situation with cannabis: Policies vary state by state, with Federal law looming over them all. For recreational, it is a scramble. But for the medical application of marijuana, there is not only financial opportunity — there is an opportunity to lead with Purpose. And, by tapping the power that is content marketing, there is strong chance that a $1.5 trillion pharmaceutical industry will be disrupted as a result.

This session will use the rapidly evolving medical marijuana industry as an example of how content marketing can positively disrupt by blending Purpose with profitability.


  1. Find a higher purpose for you, your team and your company
  2. Create winning content strategies during emerging (chaotic) markets
  3. Align content and purpose messaging to drive results
  4. Use purpose as a content marketing differentiator – and disruptor