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Content Marketing World 2020 - Session Viewer

Our schedule will be live soon. Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. We’ll send updates to paid registrants as the agenda is finalized.

Measuring and Maximizing the ROI of Marketing Content

A. Lee Judge  (Co-Founder and CMO, Content Monsta)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: ROI/Measurement

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

This session will teach marketers how to scale the content they create to cover more ground. Plus, we will dive into the technical aspects needed to track prospect engagement with that content. Then finally, show how to surface marketing attribution to the bottom line. This is not about vanity metrics (Likes and Views) it is about showing Marketing's contribution to winning Opportunities.


  • How to maximize content use.
  • How to track content through the sales cycle.
  • How to attribute marketing content to deals.