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Content Marketing World 2020 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2020 Mobile app will launch this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Measuring and Maximizing the ROI of Marketing Content

A. Lee Judge  (Co-Founder and CMO, Content Monsta)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: ROI/Measurement

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

This session will teach marketers how to scale the content they create to cover more ground. Plus, we will dive into the technical aspects needed to track prospect engagement with that content. Then finally, show how to surface marketing attribution to the bottom line. This is not about vanity metrics (Likes and Views) it is about showing Marketing's contribution to winning Opportunities.


  • How to maximize content use.
  • How to track content through the sales cycle.
  • How to attribute marketing content to deals.