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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

Mastering the Agency Master Service Agreement - Less Pain, More Gain

Sharon Toerek  (Principal, Toerek Law)

Date: Thursday, September 30

Time: 2:45pm - 3:15pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Agency Strategies

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Agency new business is fast-paced, exciting and creative! Until the lawyers get involved. But there's no need to dread negotiating your next Agency Master Services Agreement with a client. Or to feel like your Agency is without leverage or options when signing a new client contract. Join marketing agency lawyer Sharon Toerek, Founder of Toerek Law, and learn what you need to know to master your next MSA - the critical business and legal issues that arise, the negotiation options that move things along quickly, and the leverage points that put your Agency in the best position possible. Sharon has helped agencies with hundreds of client service agreements and will share what she's learned to make your next contract negotiation less painful, and more profitable.


Attendees will gain:

  • Insight into the most critical legal protections the agency needs in every services agreement
  • Strategies to help negotiate better terms in your next Master Service Agreement
  • Knowledge about the necessary legal tools every agency needs to protect itself in new business conversations