Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Mastering Expectations: How to Win Your Most Discerning Customers

Maya Guice  (Director of Strategy , BRC Imagination Arts)

Location: Room 31AB

Date: Tuesday, October 22

Time: 2:45 pm - 3:25 pm

Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: Purposeful Marketing

Vault Recording: TBD

Audience Level: Intermediate

In today's hyper-personalized, algorithm-led world, no two consumers are having the same experience online and content is constantly reinforcing our individual tastes and preferences. With this rise of a new, more discerning class of consumers, brands need to be more authentic than ever to resonate and not only win new customers but keep them. Maya will discuss the ways brands can address the fundamental question: "Who am I and who cares?" to create strong relationships with customers, referencing projects her team has worked on including, Johnnie Walker Princes Street, the Las Vegas Raiders Allegiant Stadium Tours, and 'The Legend of Luna' at Great Wolf Lodge, showcasing how honest messaging paired with great delivery creates not only brand loyalty, but brand love.


  • Uncover how hyper-personalized content is reinforcing our individual tastes and preferences, influencing our choices, attitudes, and beliefsā€”even when we think they're not.
  • Discover the power of transparency and authenticity in forging meaningful and emotional consumer connections.
  • Explore tactics for tailoring the messaging and delivery of your products and services to align closely with the preferences of your customers.
  • Hear how brands like Johnnie Walker, the Las Vegas Raiders, and Great Wolf Lodge have increased brand awareness, affinity, and loyalty and how you can implement similar strategies at your organization.