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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.

Joining us in-person? Check out our Happenings page for fun networking, wellness and evening activities. Joining us virtually? We’ve got plenty of activities for you, too.

Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!

Like what you see? Haven’t registered yet? Head on over to our Registration page and get started! Do you have questions? Email us at [email protected].

Marketing Writing Masterclass

Jonathan Kranz  (Principal, Kranz Communications)

Location: Grand Ballroom B

Date: Tuesday, September 28

Time: 1:00pm - 3:00pm

Pass Type: Main Conference Plus, All-Access Pass - Get your pass now!

Session Type: Workshop

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Roll up your sleeves and prepare to get inky. Whether you’re a newbie making your first marketing messages or a seasoned pro looking for fresh insights, you’ll find practical, proven, and actionable writing skills in this hands-on, feedback-rich, exercise-based writing program.

By attending and actively participating (and you will be active!), you’ll learn:

  • How to frame your products/services within compelling, convincing stories
  • The missing ingredient that makes your headline benefits genuinely believable
  • “Fan Dancing”: Using teasing and temptation to lure prospects into action



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