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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

Marketing Writing Masterclass

Jonathan Kranz  (Principal, Kranz Communications)

Pass Type: Main Conference Plus, All-Access Pass - Get your pass now!

Session Type: Workshop

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Roll up your sleeves and prepare to get inky. Whether you’re a newbie making your first marketing messages or a seasoned pro looking for fresh insights, you’ll find practical, proven, and actionable writing skills in this hands-on, feedback-rich, exercise-based writing program.

By attending and actively participating (and you will be active!), you’ll learn:

  • How to frame your products/services within compelling, convincing stories
  • The missing ingredient that makes your headline benefits genuinely believable
  • “Fan Dancing”: Using teasing and temptation to lure prospects into action



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