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Content Marketing World 2020 - Session Viewer

Our schedule will be live soon. Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. We’ll send updates to paid registrants as the agenda is finalized.

Marketing Writing Masterclass

Jonathan Kranz  (Principal, Kranz Communications)

Pass Type: All Access, Main Conference Plus - Get your pass now!

Session Type: Workshop

Vault Recording: TBD

Roll up your sleeves and prepare to get inky. Whether you’re a newbie making your first marketing messages or a seasoned pro looking for fresh insights, you’ll find practical, proven, and actionable writing skills in this hands-on, feedback-rich, exercise-based writing program.

By attending and actively participating (and you will be active!), you’ll learn:

  • How to frame your products/services within compelling, convincing stories
  • The missing ingredient that makes your headline benefits genuinely believable
  • “Fan Dancing”: Using teasing and temptation to lure prospects into action



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