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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Marketing Writing Masterclass

Jonathan Kranz  (Principal, Kranz Communications)

Date: Monday, October 12

Time: 10:00am - 11:00am

Pass Type: All Access Virtual, Virtual Plus - Get your pass now!

Session Type: Workshop

Vault Recording: TBD

We all dream of creating content for ideal clients, but in reality, professional content creators must be prepared for marketing nightmares: products/services with no apparent interest, relevance, nor distinction.

Fear not. In our Masterclass, we’ll face your worst nightmares with 9 practical, tactical, and PROVEN content plays (with real-life examples) that work. You’ll learn how to:

  • Leverage contemporary news/topics to attract interest
  • Personalize common products to tap emotions
  • Amplify stakes for greater urgency and action
  • Relate with unique research that sets you apart from the pack
  • And much, much more!



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