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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Marketing Video: Everything You Need to Know to Begin Creating Marketing Videos That Work for You AND Your Customers

Glenn Hughes  (Video Producer)

Date: Friday, October 16

Time: 8:00am - 9:00am

Pass Type: All Access Virtual, Virtual Plus - Get your pass now!

Session Type: Industry Forum

Audience Level: All

Vault Recording: TBD

Audience Level: All

Whether you’re a self-employed marketer looking to start using video for the first time or a member of a marketing team with an in-house video department you’re sure to learn a lot of great tips and techniques for creating, publishing and promoting your marketing videos in this comprehensive workshop. It all begins with educating your customers and delivering content they can use to tackle their own business challenges.


  • Processes for the seven life cycle stages of a marketing video including:

    • Content Planning

    • Pre-production

    • Production

    • Post Production

    • Publishing

    • Promotion

    • Metrics

  • What types of educational videos work at each stage of the buyer’s journey, how long they should be and where you should publish them

  • Ideas for videos that you can begin creating right away that resonate with your audience