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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.

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Marketing Urban Dictionary: A Guide to Help Your Brand Communicate with Gen Z

Mariah Obiedzinski  (Sr. Director, Content Services, Stamats)

Marcia Francis  (Web Strategic Dev. Manager, The University of Kansas Health System)

Location: Room 26

Date: Wednesday, September 29

Time: 11:50am - 12:20pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Content Distribution/Promotion

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Page One Power
Track Sponsor

We knew Gen Z would overturn the world of marketing one day. But amidst 2020, they grew up faster than expected – remember when they cancelled a political rally using TikTok?
Gen Z is upending predicted marketing tactics (we think it's awesome!) with their opinions about what's hot & not. Plus, they have a vast language that is often foreign to Millennial and Gen X parents, teachers, and marketers.
Don't get grumpy – rejoice in Gen Z's consumer (& next-gen marketing) savvy. Join us to hear the latest research AND firsthand commentary from Gen Zer's about:
• What they want and need from brands
• Who influences them – and who they themselves influence
• Best platforms and strategies to reach them
• What makes good ads
• And more
BONUS: A light urban dictionary for to what some of those Gen Z catch phrases mean (and how to not be a dork when you talk to them).

Takeaway

  • Firsthand comments from Gen-Z consumers and marketers about what they want, need, and expect from brands
  • Up-to-date definitions of what common terminology means (and how not to try too hard when talking with them)
  • What makes good ads (from content to leveraging influencers)



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