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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.

Joining us in-person? Check out our Happenings page for fun networking, wellness and evening activities. Joining us virtually? We’ve got plenty of activities for you, too.

Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!

Like what you see? Haven’t registered yet? Head on over to our Registration page and get started! Do you have questions? Email us at [email protected].

Marketing Urban Dictionary: A Guide to Help Your Brand Communicate with Gen Z

Mariah Obiedzinski  (Sr. Director, Content Services, Stamats)

Marcia Francis  (Web Strategic Dev. Manager, The University of Kansas Health System)

Location: Room 26

Date: Wednesday, September 29

Time: 11:50 am - 12:20 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Content Distribution/Promotion

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Page One Power
Track Sponsor

We knew Gen Z would overturn the world of marketing one day. But amidst 2020, they grew up faster than expected – remember when they cancelled a political rally using TikTok?
Gen Z is upending predicted marketing tactics (we think it's awesome!) with their opinions about what's hot & not. Plus, they have a vast language that is often foreign to Millennial and Gen X parents, teachers, and marketers.
Don't get grumpy – rejoice in Gen Z's consumer (& next-gen marketing) savvy. Join us to hear the latest research AND firsthand commentary from Gen Zer's about:
• What they want and need from brands
• Who influences them – and who they themselves influence
• Best platforms and strategies to reach them
• What makes good ads
• And more
BONUS: A light urban dictionary for to what some of those Gen Z catch phrases mean (and how to not be a dork when you talk to them).


  • Firsthand comments from Gen-Z consumers and marketers about what they want, need, and expect from brands
  • Up-to-date definitions of what common terminology means (and how not to try too hard when talking with them)
  • What makes good ads (from content to leveraging influencers)