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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Marketing to Millennials: It's Not What You Might Think

Mariah Obiedzinski (Director of Content Services, Stamats)

Marcia Francis (Digital Content Strategy Manager, The University of Kansas Health System)

Location: Room 4

Date: Friday, September 6

Time: 8:00am - 8:45am

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Millennial Marketing

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

How do we get millennials to buy our product/service? "How do we reach those digital natives who are buried in their devices and won't pick up a phone or read an email?" "What's the ONE THING we can do to reach this target audience?" These questions plague organizations that offer a wide range of services. But, surprise ... there's no one thing. Millennials are teaching us an old lesson. Regardless of generation, consumers want what they have always wanted – quality, value, and convenience. However, not necessarily in that order -- and convenience means different things to them than it did in the Days of Boomer Yore. Discover how The University of Kansas Health System approaches millennial marketing and find examples of effective campaigns and approaches across other industries as well.

Takeaway

  • Newfound understanding of what it means to be a millennial in 2019 (and an organization that is marketing to them)
  • Do's and don'ts of millennial marketing
  • Effective campaign ideas/techniques you can use in your marketing strategies