Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

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Marketing to Gen Z: Lessons Learned from the Real World

Taylor Moore  (Senior Social Media Manager, San Diego Zoo Wildlife Alliance)

Mallory Russell  (VP, Global Content Marketing, Square)

Sara Wallace  (Head of Global Marketing, Google)

Julie Hochheiser Ilkovich  (Managing Partner, Masthead)

Location: Room 29CD

Date: Tuesday, October 22

Time: 3:00 pm - 3:40 pm

Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!

Audience Level: Beginner

Conference Theme: B2C

Session Type: Session

Track: Big Ideas

Vault Recording: TBD

Audience Level: Beginner

WICMA

In this session, brought to you by the Women in Content Marketing Awards team, marketers will discuss the intricacies of connecting with Gen Z on a genuine level. Each presenter will share case studies that highlight successful strategies for creating authentic campaigns that resonate with this discerning demographic. From leveraging visual-first content to embracing transparency and purpose-driven messaging, the panelists explore how authenticity serves as the cornerstone of effective marketing to Gen Z. Attendees gain valuable insights into the power of realness in forging lasting connections and driving engagement with this influential audience segment.


This session is brought to you in partnership with The Women in Content Marketing Awards (WICMAs). The WICMAs recognize the outstanding work of inspiring and accomplished innovators, spotlighting specific achievements made by women and showcasing how they have positively impacted others—colleagues, clients, and the industry as a whole—through their leadership. Learn more about the WICMAs at womenincontentmarketing.com

Takeaway

  • Find out where Gen Z is consuming content and how to reach them there.
  • Learn about key Gen Z values like authenticity and purpose-driven marketing and how to incorporate them into your marketing strategies.
  • Understand the importance of maintaining long-term engagement with Gen Z through consistent, real connections.
  • Discover how to craft an authentic brand voice that resonates with Gen Z across digital platforms.