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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Marketing to Gen V: Engaging the Visual Generation

Amy Balliett  (CEO, Founder, Killer Visual Strategies)

Date: Tuesday, October 13

Time: 2:45pm - 3:15pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Visual Storytelling

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

From millennials through today's most populous consumer group, Generation Z, we've seen an evolution from typewriters and word processors to Instagram Stories, YouTube, GIFs, and Snaps. As a result, when it comes to visual content, your audiences are more discerning than ever, making them likely to ignore and devalue a brand when the visual content it delivers fails to meet their standards. The Visual Generation is here, and they comprise 64% of your audience — so if you want to achieve meaningful engagements, here's how to speak their visual language.

Takeaway

  • Learn what types of visual content can help you build an emotional connection with and craft meaningful experiences for your particular audience.
  • Discover how the Visual Generation differs in how they engage with visual content, and in what types of content they prefer.
  • Walk away with actionable, data-backed strategies for refining your visual content to ensure it performs well and drives engagement on every platform.



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