Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Content Marketing World 2020 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2020 Mobile app will launch this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Marketing to Gen V: Engaging the Visual Generation

Amy Balliett  (CEO, Founder, Killer Visual Strategies)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Visual Storytelling

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

From millennials through today's most populous consumer group, Generation Z, we've seen an evolution from typewriters and word processors to Instagram Stories, YouTube, GIFs, and Snaps. As a result, when it comes to visual content, your audiences are more discerning than ever, making them likely to ignore and devalue a brand when the visual content it delivers fails to meet their standards. The Visual Generation is here, and they comprise 64% of your audience — so if you want to achieve meaningful engagements, here's how to speak their visual language.

Takeaway

  • Learn what types of visual content can help you build an emotional connection with and craft meaningful experiences for your particular audience.
  • Discover how the Visual Generation differs in how they engage with visual content, and in what types of content they prefer.
  • Walk away with actionable, data-backed strategies for refining your visual content to ensure it performs well and drives engagement on every platform.



FOLLOW CONTENT MARKETING WORLD ON SOCIAL