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Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Marketing for Manufacturers: Creating content to power direct AND channel sales

Lara Schneider  (Senior Marketing Manager, Toshiba International Corporation)

Eddie Saunders Jr  (Head of Demand Generation, Flex Machine Tools)

John Vander Linden  (Director of Digital Customer Experience, Columbus McKinnon)

Date: Thursday, September 15

Time: 3:00 pm - 3:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Industrial Marketing Summit

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Join three industrial marketing professionals as they discuss the unique challenges for marketing teams supporting direct and channel sales strategies. Hear their techniques to provide practical solutions for content creation, delivery and promotion.


• The marketing challenges of single and channel sales
• Creating content that your audience wants (and needs)
• Content delivery and promotion techniques that work
• Tracking, reporting and beyond!