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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

Marketing for Manufacturers: Creating content to power direct AND channel sales

Lara Schneider  (Senior Marketing Manager, Toshiba International Corporation)

Eddie Saunders Jr  (Head of Demand Generation, Flex Machine Tools)

John Vander Linden  (Director of Digital Customer Experience, Columbus McKinnon)

Joe Sullivan  (Founder, Gorilla 76)

Location: Room 25

Date: Thursday, September 15

Time: 3:00 pm - 3:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Industrial Marketing Summit

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Join three industrial marketing professionals as they discuss the unique challenges for marketing teams supporting direct and channel sales strategies. Hear their techniques to provide practical solutions for content creation, delivery and promotion.


• The marketing challenges of single and channel sales
• Creating content that your audience wants (and needs)
• Content delivery and promotion techniques that work
• Tracking, reporting and beyond!