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Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.
Maureen Jann (CEO, Chief Marketing Strategist, NeoLuxe Marketing)
Location: Room 3
Date: Thursday, September 15
Time: 2:20 pm - 2:50 pm
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Teams & Culture
Session Type: Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
Marketers are contributing to what's being called "The Great Resignation". From content to performance, marketers have been under the strain for years to do more with less, manage budgets with wild inflation, and perform at their peak while covering multiple jobs (sometimes for years). Organizations, and the marketers in those organizations, are struggling to find an equitable give-and-take to maintain brands and outreach. Both marketing leaders and marketers themselves need more tools in their toolbox to meet the pressure of the market without burning out. Using real world interviews, and original research Jann will share her team's findings.
A tour through the burnout data based the responses from more than 500 marketers
Practical ways to combat classic burnout symptoms based on marketer interviews
Advice for setting expectations for reasonable marketing performance
Helpful tips for managing resources more effectively
