Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Manufacturing Masterclass: Use personal branding to accelerate B2B marketing campaigns

Morgan Norris  (Sr. Brand Strategist, TREW Marketing)

Location: Room 30A

Date: Monday, October 21

Time: 9:00 am - 10:30 am

Pass Type: All Access, Main Conference Plus - Get your pass now!

Audience Level: Advanced

Conference Theme: B2B

Session Type: Industry Masterclass

Track: Workshops

Vault Recording: TBD

Audience Level: Advanced

Industry Masterclass: Manufacturing

Current research shows that for technical, B2B companies, average sales cycles are 12-24 months and prospects spend more than 60% of their buying journey researching online before speaking with someone at the company. In this masterclass, you will learn how to define, express, and live your personal brand, helping you to engage your target audiences in meaningful ways. From a corporate perspective, we will show how employees with strong personal brands support company thought leadership and grow the overall corporate brand. We'll cover examples of best-in-class personal branding, provide tactical dos and don'ts, and equip attendees with a plan for what to do to grow their personal brands and help SMEs in their organizations to do the same.

Takeaway

  • Learn how to walk the line between corporate and personal brands – and know when they intersect (and when they don't)
  • Uncover the personal differentiators you should lean into with your personal brand
  • Understand what content channels and types to use to best grow your personal brand
  • Explore what it looks like to scale a personal branding strategy throughout your organization to build thought leadership-
  • Walk away knowing what to do next to grow your specific personal brand