Scheduler 2025

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Manufacturing Masterclass: Build and Execute a Targeted Campaign in a Month, Without Losing Your Mind

Morgan Norris  (Sr. Brand and Content Manager, TREW Marketing)

Location: Room 11

Date: Monday, September 15

Time: 9:00 am - 10:30 am

Pass Type: All Access, Main Conference Plus - Get your pass now!

Audience Level: Advanced

Conference Theme: B2B

Session Type: Workshop

Track: Workshops

Vault Recording: TBD

Audience Level: Advanced

While the manufacturing space is known for longer sales cycles and endurance efforts, an increasing number of companies are looking to spin up quick marketing campaigns to get ahead. These opportunities arise when the business wants to test a new product or concept, establish a presence in a new market, maximize an opportunity with a partner, or target a specific account. You've faced the challenges that come with these projects if you’ve ever had sales or executive leadership say “we need a new campaign launched at the end of the month!” and you’ve evaluated the work required and just said no...it’s not possible.

We’ve found a repeatable way to make these campaigns possible. You can support your business in a new effort without compromising the overall brand, derailing your marketing organization, or losing your mind.

Takeaway

  • Understand how to message a new campaign in a way that fits the audience and your existing brand
  • Define the KPIs needed to measure this success (they’re different than you’re used to!)
  • Build an actionable campaign activity plan and effectively generate the content needed
  • Learn how to protect and preserve your corporate brand amidst a new campaign