Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Make Your Content A-Peel-Ing: What Content Marketers Can Learn from the Savannah Bananas Phenomenon

Jill Roberson  (SVP, Marketing, Velir)

Location: Room 30DE

Date: Wednesday, October 23

Time: 11:00 am - 11:40 am

Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!

Audience Level: Beginner

Conference Theme: B2B & B2C

Session Type: Session

Track: Content Creation & Development

Vault Recording: TBD

Audience Level: Beginner

The Savannah Bananas craze is sweeping the nation and turning the baseball world on its head. From dance breaks to fan participation, the Savannah Banana's fan-first focus has taken the game from empty stadiums to a nation-wide tour and phenomenon. With their success, the Savannah Bananas are also not just reshaping what it means to go to a ball game, but showing marketers what it means to put your audience at the center of everything you do.

This session will highlight what we can takeaway from the successes and lessons learned from the Savannah Bananas fan-first mantra. We will take a look at the 5 E's that have made the Savannah Bananas a success and how they can be a-peel-ing takeaways for content marketers across industries to create deeper connections with users and help grow your business in an authentic way.


  • A framework for ensuring your customers are at the center of all content marketing
  • The value of constant experimentation with content and how to get started
  • How to infuse entertainment and utility into content in order to drive action