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MADS Masterclass: Becoming a Trusted Data Advisor Instead of a Report Writer

Jim Sterne  (President, Target Marketing of Santa Barbara)

Location: Room 8

Date: Monday, September 15

Time: 9:00 am - 10:30 am

Pass Type: All Access, Main Conference Plus - Get your pass now!

Audience Level: Intermediate

Conference Theme: MADS Program

Session Type: Workshop

Track: Workshops

Vault Recording: TBD

Audience Level: Intermediate

“Reporting Squirrels spend 75% or more of their time in data production activities…. Analysis Ninjas spend 75% or more of their time in analysis that delivers actionable insights… Reporting Squirrel work has a minor incremental impact on a company’s bottom-line, and rarely justifies the investment in analytics tools, people, consulting, and processes. An Analysis Ninjas’ work does." – Avinash Kaushik, 2014

It’s time to move up from contributing a minor impact to being a trusted member of the team.
It’s time to stop producing numbers and start producing outcomes.
It’s time to move up from “helpful support function” to trusted advisor.

Stop being the person who hands out the report and start being the one whose recommendations show up in the strategy deck.

Come prepared to create your own To Do list and walk away with the confidence to help your stakeholders succeed.

Takeaway

  • Fostering Data Literacy – they can’t want what they don’t understand
  • Follow the Money – it’s all about income, expenses, and bonuses
  • Understanding their Needs – providing advice rather than reports
  • Watch Your Language – speaking Business instead of Statistics
  • Being Proactive – having the courage to stick your neck out