Content Marketing World is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app will launch early this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Loyalty Loop: How Small Content Adds Up to Big Business

Andrew Davis (Author, Brandscaping & Town INC)

Date: Thursday, September 5

Time: 10:15am - 11:00am

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Keynote: Big Ideas

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

We spend a lot of time telling our clients and customers how different we are. But conduct an online search for the products we sell and the services we provide and you’ll quickly find that you and your competitors all sound the same. It’s time we stop telling people we’re different. Start showing them you’re different.

It turns out one of the most effective ways to grow our business isn’t filling a funnel with low-quality leads. Instead, treat your loyal clients as your most valuable asset. It’s time to exploit your loyalty loop.

The loyalty loop leverages your existing clients to drive a steady stream of highly valuable, high-margin, new business.

In this exhilarating session, best-selling author and marketing guru Andrew Davis, will help you harness the power of the new consumer experience. You’ll learn how to build anticipation, harness the honeymoon period, and drive inspirational moments that using content. Whether you're interested in increasing demand or increasing awareness for the products and services you sell, the Loyalty Loop is designed to build a powerful engine that never sleeps.

You’ll leave inspired to re-think the way you win over new clients and transform the way you service the customers you already own.

Are you ready to embrace the Loyalty Loop?