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Lights, Camera… Meh? Creating a consistent video marketing strategy that actually performs.

Tony Gnau  (Shorewood, T60 Health)

Location: Room 6F

Date: Tuesday, September 16

Time: 10:25 am - 11:00 am

Pass Type: All Access, Main Conference Plus, Main Conference, Digital - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Visual & Audio Experiences

Vault Recording: TBD

Audience Level: Intermediate

You put the time and effort into producing a video. Maybe you even spent money on a production company. Then you were super excited to release the video, and…
Thud.
Okay. Maybe it performed… fine… but not what you were expecting.
"All the industry stats tell me video is the best performing content, so why are MY results, meh?"
Tony Gnau is a 3X Emmy-winner and author of the Amazon #1 Bestseller, "Lights, Camera, Impact." He'll get you thinking differently about video marketing, and he'll show you how to create a strategy built on consistency that won't break your budget.
From awareness to conversion, he'll highlight the types of videos you should be producing, when to DIY, when to hire a pro, and the key to getting real results.

Takeaway

  • Why some videos flop—even when the stats say they should work
  • A simple framework for building a consistent video marketing strategy
  • How to balance DIY and professional video production for the best ROI