Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

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License the Internet: The Future of Marketing Campaigns

Analisa Goodin  (Founder & CEO, Catch+Release)

Location: Innovation Stage (Expo Hall)

Date: Tuesday, October 22

Time: 1:20 pm - 1:30 pm

Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!

Audience Level: Beginner

Conference Theme: B2B & B2C

Session Type: Tech Talk

Track: Tech Talks

Vault Recording: TBD

Audience Level: Beginner

Catch and Release

For years, the rule of thumb in marketing has been that you can only have two out of three—good, fast, or affordable. But what if you didn’t have to choose? In this talk, we’ll explore how Catch+Release is transforming the way brands source content by offering all three: high-quality, authentic content, delivered quickly and at an affordable price.


Learn how to leverage platforms like Instagram, TikTok, and YouTube to license real-world, culturally relevant content, and navigate the licensing process with ease. Through real-world examples, you’ll discover how top brands have used this approach to elevate their campaigns. Walk away prepared for a future where "good, fast, and affordable" is the new standard in content creation.

Takeaway

  • Discover how to access and license high-quality, authentic content from platforms like Instagram, TikTok, and YouTube.
  • Learn how to navigate the licensing process efficiently, without the legal headaches or delays.
  • See how top brands have used licensed content to create fast, affordable, and culturally resonant campaigns.