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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

Leveraging Content to Build Connections (and Gain New Clients)

Maureen Jann  (Chief Strategist & Co-Conspirator, NeoLuxe Marketing)

Date: Friday, October 1

Time: 8:40am - 9:50am

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Content Strategy

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

As agency owners, we tend to put internal marketing efforts (like thought leadership and networking) on the back burner in favor of our bread and butter -- client work. But in the post-pandemic world, where more connections are being made online than ever, clear and engaging content is king. As luck would have it, being experts of our craft means we’re perfectly positioned to build that content and use it to drive new connections.

At least that's what Maureen Jann, Chief Marketing Strategist for NeoLuxe Marketing, hypothesized. In a bid to stave off the creeping hopelessness that came along with losing all of her clients in the Spring of 2020, she endeavored to have 500 meetings in five months. As a result of those conversations, she was able to forge memorable connections (and rack up a ton of street cred in the process). Join her to learn how she doubled her client roster and even gained a new business partner through networking, thought leadership, and other conversations.

Takeaway

  • Why agencies should leverage their expertise to build thoughtful leadership content;
  • How this content can be used to drive conversations and build connections with potential clients
  • The psychology behind thought leadership as a form of content-driven networking
  • Why networking is an effective form of social proof (which strengthens brand rep while building awareness)



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