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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

Leveraging Content as a Beacon and Growth Driver

Deanna Ransom  (President, Women In Revenue)

Christina Kay  (VP Marketing and RevOps, ResellerRatings)

Location: Room 1

Date: Friday, September 16

Time: 9:20 am - 9:50 am

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Demand Generation

Session Type: Session

Vault Recording: TBD

The law of attraction is real and whether you are a business, a community or a small agency, your content has the power to attract. Are you using the beacon of your content currency wisely to attract the right customers, members and supporters or are you falling victim to the content you're pushing (or not creating!). Join this session to power your content strategy and investment to attract the right audiences and drive growth.


  1. A new way of looking at your content to tell a story, attract and connect
  2. How applying the three laws of attraction to your content can transform your strategy
  3. Top three immediate actions to better drive audience and revenue growth through content