Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Content Marketing World 2020 - Session Viewer

Our schedule will be live soon. Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. We’ll send updates to paid registrants as the agenda is finalized.

Let's Steal from The World's Most Awesome Content

Doug Kessler  (Co-Founder, Velocity)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Content Creation & Development

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Let's Steal from The World's Most Awesome Content

I do a blog post series in which I distill lessons from great content.
This would be a fun, fast session packed with great content examples and lessons we can learn from each.
I probably won't repeat any from the blog series but maybe one or two.
People love examples of great content and so I thought "Why not do a whole dang session on it?"
And my inner critic said, "Yeah, why not?"

Takeaway

• How, why and what to steal to make your own content great (without, like, plagiarizing)
• The hidden dynamics behind the best content in the world
• Insights about strategy, craft and audience empathy
• How to aim higher and bring stakeholders with you



FOLLOW CONTENT MARKETING WORLD ON SOCIAL